Your audience is more connected than ever... but how do you reach them?
At THBOOM! we believe in taking a multi-channel, integrated approach to online marketing. If your customer can come to you from an email, an advert, a search result or a piece of content that a friend shared on Facebook or Twitter then you need to be taking advantage those channels that are most effective and relevant to your marketing strategy. You also need to know how to reach those audiences and how to communicate with them when you do.
The UK is the world’s largest eCommerce market per capita, with over 10% of all UK retail sales made online and the numbers are growing. That’s about £830million every week with around 20% of those sales made through mobile devices. And that’s just the UK. Factor in the phenomenal growth in smartphone sales, putting the web in people’s pockets, and the changes in consumer behaviour this has brought about mean that you simply can’t afford to play games with your online marketing.
That’s where THBOOM! come in. We are experienced in integrated, multi-channel marketing that includes personalised HTML emails, paid search, SEO, content-marketing, html5 banner ads and much more. We are passionate about creativity and originality, but we track & measure everything to see what works best, then refine and improve to get the most efficient use of your marketing budget. It’s an approach that is so simple that we’re amazed everyone doesn’t do it this way.
Through our experience and understanding of how each of the paid, earned and owned channels perform best, THBOOM! have helped our clients reach a larger audience, reduce CPA and, often, at the same time as cutting advertising costs. We understand how to make SEO, paid search, social, email, mobile and content-marketing work together, providing a more effective, coherent brand image. We know this because we have been doing it for years, with extensive experience, insight and a continuous cycle of creation & evaluation informing our approach to online marketing.
To find out more the marketing process at THBOOM! get in touch.